Design it your way…with Digital Printing!

HIGH-DEFINITION digital vinyl printing is a trend that is growing fast! It offers Specifiers and Designers alike, the versatility to further customise their vision for all building projects. Unleashing creativity is fully possible, with full colour printing to create bespoke and ultra realistic designs with less pattern repeat for unique floor schemes.

When combining an inspirational concept with a vinyl that is also treated with revolutionary surface treatment, the flooring finish can be long lasting and easy to clean and maintain for years to come. As flooring is one of the most demanding applications in a hardworking space, the surface enhancement, addresses the common challenges associated with quality and performance expected in terms of resistance to heavy foot and rolling load traffic, scuffing & abrasion. 

Digitally printed vinyl is typically made from PVC material and is highly durable and performs well, when it comes to wear and tear. The inks used within the digital printing process are designed to bond to the vinyl. This ensures that the ink does not fade easily. After printing, the vinyl is finished generally with a matt or gloss seal. Digital printing is a flexible, high-quality solution where surfaces can be created either by scanning source materials such as woods, stones, marbles, textiles or can be customised to a specific print that involves graphics, pictures or logos. The textures and colours can be interweaved to create a distinctive finish. This might include classic authentic woods (which are structured, textured or wrap around interpretations) mineral concrete and cement effect finishes (a balance between neutral and colourful tones, marble chips and polychrome shades), graphics (could be an ode to nature and biophilic designs or high mesh patterns as examples) or textile decors (the warmth and comfort of a woven surface in natural fibres and blended colours in order to create soft and subtle vintage atmospheres).

Thanks to in house digital printing capabilities, Gerflor gives clients the opportunity to open the door to on-demand customisation. Gerflor is at the forefront of innovation, by offering an extensive range of digital printing services, one of which includes MyTaralay Impression.

This design service allows floors to be customised to bespoke needs, with a wider choice in colours, patterns and decors. 3 options are available: Recolour from 32 designs in the Taralay Impression collection, choose from an exclusive library of 50 digital print designs and change the colouration to suit, or have a fully customised solution where clients choose their own design and colour for the floor finish. What’s interesting to also note, is that these options are available in formats to suit the various sustainable and budget requirements of all projects, customisation can be applied to compact, acoustic and looselay sheet Taralay Impression vinyl products.

So, what is new with the 2023 MyTaralay digital printing collection? Specifiers can now discover 5 unprecedented designs, created by 5 up and coming artists (Bleg, Flatman, Gol3M, Osru, Polkie).

The question is ‘how did their journey begin’?
The Artists took advantage of the infinite possibilities offered by digital printing to create custom-made floor coverings. With no limit to their creativity and using their imagination and Gerflor’s MyTaralay design services, the artists were able to visit the world of design and Gerflor thus, benefited from these incredible raw creative juices.

These 5 new exclusive designs have now been added to the MyTaralay library and are currently available, in addition to the standard collection as well as bespoke variations.

Want to be inspired?  Let’s take a look at the final designs produced:

OSRU ‘Ground-to-Air’
Osru evolves through the art of graffiti and goes from wall to canvas, exploring different techniques: spray, acrylic, watercolour, wood engraving etc. In his My Taralay design, the collection incorporates multi-coloured space. Each intersection causes an explosion of coloured bubbles that interact with each other like an effervescent galaxy.

POLKIE Quirky graphic design
Trained in humanities and then in spatial design, Polkie was entirely dedicated to developing his artistic approach in 2019, having resided in Orange Garden in China. Polkie is all about a bunch of small monsters with their own codes, worlds, and stories in which these characters interact. In his MyTaralay design, the collection includes naivety, poetry, and humour.

FLATMAN Sensitivity in aquatic environments
Flatman is passionate about culture and nature. During her training at Emile Cohl (School of Art and Design in Lyon), she learnt to master a graphic language by mixing her creations with various infographic techniques: we are talking about digital art. Flatman began by questioning the role of humans in their environment. Without using anything other than water and seafoam, she focused on the characters, and brings them a kind of serenity. In her MyTaralay design, bathers blend into the sea in an interplay of shapes and counter-shapes created by water and bodies.

GOL3M Mystical panoply
Gol3m, is a multi-faceted painter. It was Joann Sfaar who influenced Gol3m to start creating comics, illustrations. After studying at Émile Cohl (School of Art and Design in Lyon), his first commissions were wall paintings. Fantastical creatures evolving in a luminous atmosphere are born from his hand. In his MyTaralay design, clients will find featured astral art deco figures. Whether they are carnival allegories or characters, the masks are suspended from this celestial vault in mineral colours.

BLEG Short stories & visual poems
A drawing artist, painter and muralist who draws his thick and uniform lines on a multitude of surfaces. Heavily influenced by modern painters of the twentieth century as well as surrealism and street art, Bleg likes to let loose and just go wherever his work takes him. In search of spontaneity and “artistic accidents”, his work is characterised by a search for perpetual simplicity. In his MyTaralay design, the artist sought to capture the movement of a noisy and confused crowd. A design that is somewhere between figurative and abstract that is rich in symbolism.

So, what have we learnt? Gerflor is working hard to make a significant step change towards the thought process of how people live, work, and inhabit spaces. By pioneering and providing innovative digital print services, clients can have a new bold perspective when it comes to creating inspirational, beautiful, and practical spaces.

It’s where innovative patterns and design concepts meet head-on, to deliver an incredible palette of colours and finishes. Whether they are fun, retro, vintage or inspired by nature, Gerflors’ digital printing services is a game changer for modern building interiors. Contact us now to make your dream a reality.

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